Lego releases its Seinfeld set
Seinfeld has officially been immortalised in Lego.
Fans will be able to buy a collection comprising Jerry Seinfeld’s sitcom apartment, a stand-up stage and a Festivus pole from later this month.
The set also includes mini-figures of Jerry, Elaine Benes, George Constanza, Cosmo Kramer and Newman.
It has been designed by Brent Walker, who submitted his idea in 2019 to mark the 30th anniversary of the sitcom’s first episode, as Chortle reported at the time.
His suggestion received the 10,000 votes needed for Lego executives to officially consider a release, and it was officially approved last summer.
Walker said: ‘I loved Seinfeld in the 90s and recently re-watched them all. I thought it was a travesty that a Lego Seinfeld set didn’t exist so I made an effort to resolve that and make the best rendition of Jerry’s apartment and the gang that I could.
‘The biggest challenge was trying to cram as much detail from the show into the kitchen, all the cupboards, items in the cupboard and on the bench-tops. But I am very proud of how it turned out.’
Federico Begher, vice-president of global marketing at The Lego Group added: ‘The Lego Ideas platform is a great way for fans to share their ideas with us and their passion for a particular theme. Not only did Brent have a personal desire to create this build, other fans agree and he gained the necessary 10,000 community votes needed for us to consider creating it into a product.
‘Seinfeld is a classic sit-com and a cultural icon that was huge in the 90s and still stands the test of time today. The combination of the quirky characters and the nostalgia of the show is the perfect fit for Lego and when we saw the concept we just knew we had to make it.
‘I am so excited to see how this has been brought this to life in Lego form and the attention to detail from the furniture to some of the minifigures accessories.’
The Seinfeld set will be available for Lego VIP members from July 21 and on wider sale from August 1 at the recommended retail price of £69.99,
• A Seinfeld soundtrack album has also just been released, featuring 33 tracks of incidental music from the sitcom - including its famous theme – from composer Jonathan Wolff. Buy the MP3 on Amazon.
Published: 6 Jul 2021