To play charades with his online fans

The animated version of Mr Bean is to interact with fans in real-time via his first Facebook Live session.

Rowan Atkinson’s character will be performing charades for the 70million people who have liked his page on the social media site.

The audio from the half-hour session, which takes place at 3.30pm tomorrow. will come from the recently released Mr Bean Soundboard app.

Frances Adams, global director of brands and licensing for Endemol Shine Group, responsible for the rights to Mr Bean, said: ‘This is a tremendously exciting project and we can’t wait for the Mr Bean fans on Facebook to join in the fun for this innovative new experience. 

‘The Mr Bean brand is seeing phenomenal online growth, which is testament to the bold and ambitious work of the wonderfully talented teams here at Endemol Shine Group.’

Earlier this year Mr Bean overtook The Simpsons to become the biggest broadcast entertainment brand on Facebook. Matt Groening’s characters have 66million fans on the site.

Published: 2 May 2017