Philomena Cunk star fronts £3million ad campaign

Diane Morgan has become the new face of British tourism, starring in a £3million campaign to try to woo more American visitors.

The Philomena Cunk star fronts a new series of videos called British Famous. The premise is that she is only well-known in the UK but wants to become the next big thing in the States, so is doing things she believes Americans love to endear herself to them.

In the first two videos released by VisitBritain, Morgan 'behaves like an American' by getting into mindfulness in Wales and reinventing herself as a rock goddess in Manchester.

Subsequent videos will involve her becoming an action hero in Scotland and a hipster foodie in London.

Morgan said: 'It was a lot of fun to be part of a project like this. I feel like it was a good chance to showcase the lighter side of Great Britain and highlight the quirkiness of my homeland in an enjoyable way. I also hope it encourages more Americans to visit us on this side of the pond.'

The British Famous campaign is using the pound's fall in the wake of the Brexit vote to try to attract more US visitors, as their dollars go 13 per cent further than they did a year ago

American Airlines, British Airways and VisitBritain all put £1million into the campaign.

Rob McDonald, head of global marketing for BA said: 'Britain enjoys exporting comedy over the pond, so it was a natural choice for us to bring a little humour to this tourism campaign. We hope Americans will be encouraged to take a trip and explore Britain for themselves.'

Here are the first two videos:

Published: 13 Apr 2017