Cherie Cunningham is new channel director

UKTV has appointed Cherie Cunningham as the new channel director for Dave.

She has been with the company for five years, the last two of them as  head of marketing for Dave – where she was responsible for the current campaign trumpeting its ‘surprisingly adequate shows’ –  and sister channel W.

Cunningham takes over from Luke Hales, who left the business last month, and will report to Steve North, who is in charge of comedy and entertainment across all the broadcaster’s channels.

He said: ‘Cherie has been a key member of the Dave team for several years and I’m incredibly pleased she is now taking on the channel director role.

‘Her exceptional leadership skills, coupled with her extensive marketing knowledge and understanding of how to grow brands makes her perfectly positioned to take Dave to the next stage of its journey."

Cherie added: ‘What a role! I’m so thrilled and energised to be taking on this position. 

‘I’m committed to ensuring we surprise and excite audiences over the coming months and years by supplying non-stop creativity, content and innovation. ‘

Forthcoming Dave shows include British As Folk with Darren Harriott, Fern Brady and Ivo Graham, Richard Ayoade's Question Team, David Mitchell's Outsiders, and The Island, hosted by Tom Allen.

Cunningham previously worked at Sky, where she ‘led the channel brand strategy for Sky 1’, Nickelodeon and Sony Pictures Entertainment.

Published: 5 Jul 2021