Comedy Central signs new deal for digital showrst
Comedy Central has signed a deal to distribute more shorts on-demand and online.
The broadcaster is to co-produce ten new episodes of the existing Every [Blank] Ever for its digital platforms, including its YouTube channel.
Previous examples include Every Romantic Comedy Ever, every Wrestler Ever and Every Starbucks Ever. The 54 existing videos, which launched in 2015, have more than 25million YoUTube views between them.
Comedy Central International will also distribute 25 episodes of Honest Trailers, which aims to tell the truth about films and TV shows. The Emmy-nominated series recently celebrated its 200th episode, featuring a cameo by Deadpool star Ryan Reynolds.
The shorts will be distributed following a deal between the broadcaster and digital media specialists Defy Media.
Claire McArdle, vice president of Comedy Central International Multiplatform, said: 'Comedy Central International is always on the hunt for fearless, original content and rising comedic talent who can connect with our audiences in a big way.
'Defy Media has built an incredible stable of content that has drawn a massive fan base and we look forward to this partnership, which will extend these hilarious formats to audiences around the world.'
Published: 22 Jun 2017