© Uber Eats Australia Meet Sacha Baron Cohen's latest character
A questionable tennis umpire
Sacha Baron Cohen has unveiled a new alter ego - a tennis umpire who knows little about the sport.
The character makes his debut in a new advert for Uber Eats in Australia to mark the ongoing Open championship in Melbourne.
Champion Nick Kygios also appears in the commercial, questioning the umpire’s authority.
The 49-year-old comic - who now lives in Australia with wife Isla Fisher and their three children - donned a blonde wig and a Merv Hughes style handlebar moustache for the role.
In a voiceover the advert announces: ‘Harking from Dandenong East comes an umpire of questionable intentions, not bound by rules, regulations or codes - he’s an anomaly in the sporting community’
Published: 6 Feb 2021
