Comic in ad campaign for designer brand Georg Jensen

Sarah Kendall is one of the new faces of international design company Georg Jensen.

The British-based Australian comedian stars in a new advertising campaign for the silverware specialists, which focuses on 'influential and inspirational' female role models.

Others in the advert, entitled You Can Never Me Too Much You, are award-winning film director Susanne Bier from Denmark, world champion welterweight boxer Cecilia Brækhus from Norway, professional motocross rider Behnaz Shafiei from Iran, and American Dominique Crenn, hailed as the world's best chef.

Earlier this year Georg Jensen appointed its first female chief executive in its 112-year history, Eva-Lotta Sjöstedt. She said: 'At Georg Jensen we've always encouraged women to be themselves and make their own success – our campaign is the extension of that very philosophy and the women featured are the embodiment of that.

'We wanted this campaign to transcend ideals about beauty, putting focus on personality first. The women featured are powerful role models, and we're very proud to be featuring.'

The ads were made by award-winning Danish director Lærke Herthoni for creative agency Forsman & Bodenfors.

Georg Jensen says of Kendall: 'Some say women are not funny. Sarah Kendall has proved the ignorant clichés wrong. She has established herself as one of the hottest names on the international comedy scene and has won some of the most prestigious stand-up comedy awards there are. Sarah Kendall is loud. Louder than most people. She yearns to hit the sore spots on point and make people laugh and reflect - and she is not apologising for it.'

The company has almost 100 stores and around 1,200 employees. It is owned by investment group Investcorp, which bought it for $140 million four years ago.

Published: 19 Sep 2016