Advertising drive starts Sunday

Eddie Izzard, Jack Dee and Bill Bailey are to front a £3million advertising campaign for Christmas DVDs.

Universal Pictures is launching the drive on Sunday, featuring more than 40 clips of celebrities and real people talking about why DVDs make great gifts.

It will run until Christmas Eve and include TV slots posters and print ads.

Dawn Paine, Universal Pictures' UK marketing vice-president said: 'This Christmas we wanted to create a disruptive and emotive campaign, something completely different to allow the DVD category to really shine. The creative is simple and impactful to engage the consumer and reflect opinions and sentiment about the favourite films, comedians or TV shows to watch on DVD this year".

As well as the stars of the TV campaign, Universal's stand-up DVD releases this Christmas include Ross Noble, Sean Lock, Adam Hills, Josh Widdicombe and Seann Walsh.

Published: 8 Nov 2013