Apprentice star fails to spot obvious spoof

It is the most famous parody site in the world, but that didn't stop Lord Sugar falling for an Onion spoof.

The Apprentice star retweeted one of the site's comedy headlines: 'Taylor Swift Grateful Kanye West Controversy Taking Heat Off New Swastika Tattoo' – complete with a picture of the star with the Nazi symbol covering the side of her face.

'Eh I don't get this,' the peer posted. 'Can someone explain is she making a statement or what?'

Taylor Swift Grateful Kanye West Controversy Taking Heat Off New Swastika Tattoo https://t.co/QnuAK0yQan pic.twitter.com/lZJTQjSwAt

— The Onion (@TheOnion) April 25, 2018

Eh I don't get this . Can someone explain is she making a statement or what ? https://t.co/C0zBVIcuQs

— Lord Sugar (@Lord_Sugar) April 26, 2018

Many of his followers had the same thoughts

'I doubt she knows what she's doing either. Seeking attention,' wrote one Clinton Campbell. 'No. Idea either ...l wonder if she fully understands,' added Terry Bran, ironically not fully understanding.

Even the official twitter feed of management consultants Shorten MC added: 'It defies me, Lord Sugar! I can only say that if there's some supportive message in there, it's lost on me! Thoroughly tasteless. Corbyn would probably like it.'

A mere 15 hours after his original post, Lord Sugar realised his mistake, tweeting: 'Thanks to so many people informing me that Onion is a spoof site. I thought it was strange to show Taylor Swift in that way.'

Published: 26 Apr 2018