Website collates social media highlights

Digitalbox – the digital media business which owns websites including Entertainment Daily, The Daily Mash and The Tab – has bought The Poke website for an undisclosed sum.

Launched in 2002, the site compiles together social media posts and videos created by other people, and attracts 3 million monthly sessions. In the last financial year, it had £170,000 income.

James Carter, the chief executive of Digitalbox, said: ‘The Poke is another excellent addition to our growing portfolio of exciting digital assets.

‘We have a proven and successful approach to integration which releases value from the assets we acquire. The inclusion of The Poke, alongside The Daily Mash and The Tab, creates opportunities to grow our audiences across the sites and strengthen the company’s market position which is led by Entertainment Daily.’

John Plunkett, editor of The Poke said: ‘I have enjoyed running this independent UK institution over the last five years… As the site continues to prosper in these uncertain times, we see it as a perfect moment to become part of a company with an enhanced tech infrastructure presenting further opportunities for growth.’

Published: 1 Dec 2022