Captain Morgan signs Comedy Central sponsorship deal

Comedy Central has struck a ten-month sponsorship deal with Captain Morgan rum.

The contract means the drink brand will sponsor programming from 9pm to midnight, online content and the three-day Comedy Central Live festival taking place in Southampton this October.

Nick Payman, marketing manager for the brand said ‘comedy is the perfect fit for Captain Morgan where we celebrate everyone who embraces living with fun’.

The sponsorship started on September 1.

Published: 3 Sep 2018