Comic fronts new ad campaign

Tom Allen has become the  new face of People's Postcode Lottery.

In a two-week campaign that  comic will be fronting a series of TV commercials in a scarlet-red, three-piece suit as well as on billboards and social media pads.

The show him scooting around the country in a retro 1949 Morris JE electric van explaining ‘how easy’ it is to sign up to gamble on each draw with a £12-a-month subscription

The comic said: ‘This is amazing work from everyone at People's Postcode Lottery and I feel so lucky to be a part of it.’ 

Mark Harrison, ‘head of creative’  at People's Postcode Lottery – which gives a third of its income to charity - said: ‘We're thrilled to be working with Tom. This campaign is a massive move forward for us as a brand.’

Published: 19 Aug 2024