![Tom Allen becomes the face of People's Postcode Lottery | Comic fronts new ad campaign Tom Allen becomes the face of People's Postcode Lottery | Comic fronts new ad campaign](/images/photos/small/ta-tom-allen-postcode.jpg)
Tom Allen becomes the face of People's Postcode Lottery
Comic fronts new ad campaign
Tom Allen has become the new face of People's Postcode Lottery.
In a two-week campaign that comic will be fronting a series of TV commercials in a scarlet-red, three-piece suit as well as on billboards and social media pads.
The show him scooting around the country in a retro 1949 Morris JE electric van explaining ‘how easy’ it is to sign up to gamble on each draw with a £12-a-month subscription
The comic said: ‘This is amazing work from everyone at People's Postcode Lottery and I feel so lucky to be a part of it.’
Mark Harrison, ‘head of creative’ at People's Postcode Lottery – which gives a third of its income to charity - said: ‘We're thrilled to be working with Tom. This campaign is a massive move forward for us as a brand.’
Published: 19 Aug 2024