Matthew Holness directs spoof infomercial

Matthew Holness, best known for cult comedy Garth Marenghi’s Darkplace, has directed a promotional campaign for Tango.

The comic has made an eight-minute online film for imaginary shopping channel Smart Deals TV to plug the fizzy drink.

It features a Tango representative unveiling the ‘5 Stages of Tang’ to the channel’s host and revealing novel can-opening device, the Ring Pullinator 6000.

It is part of a campaign that launched during Britan’s Got Talent last month, which has also featured a Gogglebox-style spot capturing Tango superfan Rodney Cloomb’s disappointed reaction two ad breaks later, protesting: ‘No, no, no, I have not been Tango’d’.

Holness’s film was made with ad agency 101 and produced through Moxie Pictures. Also involved in the campaign are That Lot, the social content agency co-founded by comedian David Schneider.

The next ad in the series, featuring Rodney watching the imaginary shopping channel, airs tomorrow. More ads will roll out over the summer.


Here is the infomercial:

Published: 12 Jun 2015