New adverts for Dr Squatch grooming products

Red Richardson fronts a new advertising campaign for Dr Squatch grooming products.

In the adverts – entitled Britain, We Stink – the comic plays an Anchorman-style newsreader getting frustrated with the state of the country, with the tagline that while some things may stink, men don’t have to.

John Ludeke, Dr Squatch's vice-president of marketing said: 'The work with Red is funny, irreverent and feels like it wouldn’t be out of place on a late-night sketch show. It hits the cultural tone of the nation while also being unique to our Dr. Squatch sense of humour.'

As well as the online campaign, Richardson will appear in ads on London buses and the underground network,

Published: 11 Oct 2024