New deal with Alton Towers

David Walliams is to get his own theme park – or at least part of one.

Alton Towers will next year launch a major attraction based on the comedian’s children’s books. 

The park has been working with Walliams and his publishers HarperCollins Children’s Books on the idea for the past two years.

Construction work began earlier this year with nearly 100 experts working to meet the spring opening date.

Although details have been kept secret, Alton Towers says the partnership will include ‘a ground-breaking headline attraction as well as bringing a number of other attractions’ that will bring Walliams’ characters to life across the theme park and its hotels.

Walliams, who has sold more than 33million books, said: ‘ It’s a huge thrill for some of my favourite characters to be getting their own attractions at Alton Towers.

‘I can’t wait to experience them for myself, and from all the work that has gone in I think people are going to love it. All will be revealed next year.’

James Walker, Alton Towers’ marketing direcot added: ‘It’s a huge honour to be working with David on this fabulous collaboration for 2020, the year in which we celebrate our 40th birthday.’

Published: 17 Oct 2019