Rebrand for UKTV channel

Comedy channel Dave has unveiled some new branding, which will feature on screen from tomorrow.

The facelift puts the Dave logo into a box which can be overlaid onto photos of everyday objects, which parent company UKTV says ‘adds colour, texture and vibrancy to the brand’.

New channel idents feature real-world videos as backdrops, while the broadcaster will be using more colours, not just its traditional black and white, when advertising upcoming shows

Penny Brough, chief marketing officer for UKTV said: ‘This marks the next step in Dave’s evolution as it expands its footprint and draws in new viewers.’

And marketing director Nick Gilmer said: ‘With a brand as distinctive and celebrated as Dave, keeping it fresh and relevant to audiences was a real balancing act.

‘We had to ensure Dave continues to feel modern and resonates with viewers without losing the unique identity that made the brand one of the most recognisable in TV.

‘Our new look reflects our audience’s everyday world back at them in a uniquely Dave way, borrowing from our heritage and ensuring Dave provides viewers with a fresh fix of funny wherever they engage with the brand.’

Cherie Cunningham, Dave channel director, said, "I’m so excited to see the new branding come alive on air and across our platforms, marketing campaigns and social channels. The fresh new suite of assets really gives us the tools to bring Dave’s programming to life, connect to our viewers wherever they are and showcase our exciting original TV, podcast and digital content."

The rebrand comes ahead of new UKTV Original programmes set to TX on Dave this month; Live at the Moth Club and We Are Not Alone. Viewers can catch up on all of Dave’s recent hits on UKTV Play including Mel Giedroyc: Unforgivable, Late Night Mash, Big Zuu’s Big Eats, Question Team and Hypothetical.

Published: 8 Nov 2022