C4 launches new Lego series with Aisling Bea, Rhys James, Katherine Ryan and Judi Love

Comedians Aisling Bea, Rhys James, Katherine Ryan and Judi Love are taking part in a new series about Lego for Channel 4’s digital platforms.

The programme, Kids Rebuild the Future, is funded by the Danish brick-maker and will pair comics with childen to build a creation to ‘show the limitless world of their imaginations and ideas for a brighter future’.

These include a ‘super gadget school uniform’ and a ‘time-pausing watch’

Episode one, with Bea, has just been released on YouTube:

Shorter 60 second edits of each episode will be released on Instagram and Snapchat. It will also be available on All 4, with clips made into a TV ad to air on November 18.

Channel 4 executive David Amodio, said the show was ‘another great example of how we’re working with brands to speak to new audiences across our channels’.

Published: 19 Oct 2022