Hey Tracey features a comedy virtual assistant

Joel Dommett is to host an ITV2 celebrity quiz show featuring an Alexa-style virtual assistant.

But instead of being a font of all knowledge, this assistant, called Tracey, is described as being ‘thrown together by some sixth formers in the late 90's as part of their technology coursework... and she can usually be found tucking into a pie or painting her nails.’

The production company behind Hey Tracey,  Dr Pluto. say: ‘Each time our celebs summon her help, Tracey can connect them with someone in the real world that might be able to help. Less phone-a-friend, more like comedy cold calling. And that means everyone from dog groomers to massage parlours, piano tuners to equine dentists, roadside burger vans to reptile houses.’

Dommett said: ‘I’m super happy to be hosting new show Hey Tracey for the sweet legends at ITV2. It feels really fresh and funny while also making you squirm with awkwardness. 

‘I heavily campaigned to call it Hey Joel, but apparently I’m not famous enough and doesn’t work for the format.’

Executive producer James Abadi added: ‘We felt Siri and Alexa were a bit smug so decided to invent a virtual personal assistant who was daft but brilliant fun.’

Published: 26 Feb 2019