'It'll be like 10 referendums a night'.

Alexander Armstrong is to front a new game show for ITV.

Don’t Ask Me Ask Britain is a live, interactive series that asks viewers to vote along on opinion-based topics, while a celebrity panel tries to second-guess what the audience at home will answer.  

Viewers will be asked to download a free app to  answer such questions as: ‘How many affairs are acceptable in a marriage?’, ‘If you saw someone leave £50 in a cash point, what would you do?’ or ‘Do you think we should have another Scottish Referendum?’

Armstrong – who has become a quiz show favourite thanks to BBC One's Pointless – said: ‘This is going to be a totally unique broadcasting experience - one where the outcomes of every round rest entirely in the hands of our audience who participate in real time. 

‘We're effectively harnessing the voting public like never before to get instant referendums on the questions that really count: what is the sexiest regional accent, and what to do when you block the toilet at a dinner party: the big stuff.’

Six hour-long episodes have  been commissioned from by ITV’s Asif Zubairy to air later this spring. 

He said: ‘Russian revolutionary Vladimir Lenin considered democracy bourgeois. If only he'd downloaded the Don't Ask Me, Ask Britain app he'd have seen real democracy in action. The show will deal with subjects that affect everybody's lives every day in a funny and enlightening way and give a snapshot of how modern Britain thinks.’

Mike Benson, managing director of independent production company Chalkboard, which will make the series said: ‘The show and app allows us to effectively hold ten referendums a night.’

Published: 29 Mar 2017