iPlayer leads broadcast by a week

BBC Three is to launch ALL its scripted comedy online before it goes to TV.

Kicking off with the second series of Jack Whitehall’s Bad Education at the end of August, every show will be put on to iPlayer seven days before they are broadcast.

Today’s announcement follows the news that Peter Kay’s forthcoming Car Share will air on the internet before TV.

Zai Bennett, Controller of BBC Three, says: ‘BBC Three audiences are digitally savvy, and view our programmes in a number of different ways online and on the go.

‘We’ve already been experimenting with online content, starting with the hugely popular Comedy Feeds, now in their second season and with a third in the pipeline.

‘Premiering our scripted comedies on BBC iPlayer is an obvious and exciting step forward for BBC Three, and yet another innovative way to give our viewers more choice in the ways they can enjoy our programmes.’

Victoria Jaye, head of BBC TV content online said: ‘We’re incredibly excited to see how audiences respond to premiering BBC Three scripted comedies on BBC iPlayer, and to our separate trial to premiere a small number of programmes from other BBC channels.’

Published: 30 Jul 2013