Windows of opportunity
Demetri Martin has signed a deal to star in Microsoft’s new marketing campaign.
The New York comic, who is a regular on The Daily Show with Jon Stewart, will promote the upcoming Windows Vista operating, according to trade publication The Hollywood Reporter.
Microsoft have made no comment on the story, so the financial terms could not be confirmed.
The report said Martin would be ‘the face of a massive multi-pronged campaign’ for the software before it goes on sale next year. This would include a series of ten video ‘webisodes’ hosted on the company’s MSN portal.
Microsoft will reportedly also sponsor Martin’s 25-date American stand-up tour, These Are Jokes, this autumn, which follow his appearances at the Edinburgh Fringe.
The comic has also struck a deal with the Comedy Central network to make a one-off prime-time special, set to air early next year. And his first CD, These Are Jokes, is due out in September.
Published: 9 Jun 2006