Try 2 be funny
ITV2 to invest in new comedy
ITV2 is to spend millions nurturing new comedy shows, in a bid to find the next big hit for the flagship channel.
The broadcaster has an unenviable reputation for being unable to develop good comedy, which executives hope to solve by emulating the BBC’s model.
Shows such as Little Britain originated on BBC Three and both Ricky Gervais and Catherine Tate have chosen to make programmes for BBC Two, away from the glare of mainstream BBC One.
So digital channel ITV2 is planning to reposition itself as an experimental comedy channel to feed the main channel. It is believed to have several pilot programmes in development already.
Saurabh Kakkar, head of comedy at ITV Productions, told actors’ newspaper The Stage: ‘There are enormous risks with comedy and often shows need to gestate. Anything that takes the heat off talent and allows shows to build up a fanbase over time is a good thing.’
ITV1 has struggled to find comedy hits in recent years, despite commissioning shows featuring Frank Skinner, Vic and Bob and Ricky Tomlinson.
They have reportedly approached Peter Kay about a golden handcuffs deal.
Published: 20 Mar 2006
