And on that bombshell...
Steve Coogan says he won't be making another series of I'm Alan Partridge.
But the inept Norfolk DJ will be back for a one-off special at Easter.
Speaking at a charity fundraiser, Coogan also claimed his show was funnier than The Office.
He said: "There won't be another series. It's time for me to do something new, before everyone thinks I am Alan Partridge.
"I've had a great time playing Alan and I had no idea how successful he would be, but it has to end now.
"It took five years to write this series," he said. "That's probably why it's a bit better than The Office."
However, it's not the first time Coogan has vowed not to return to Partridge - when he completed the 1997 series, he said that he felt he could do no more with the character.
Partridge 'as bad as terrorism'
Published: 4 Dec 2002