Mad Bad Ad Show bumped from C4 schedule

Mark Watson and Micky Flanagan's panel show The Mad Bad Ad Show has been pulled from Channel 4's schedules midway through its run.

The show – about the advertising industry – has been going out at 10pm on Fridays.

But after three episodes that have fared poorly in the ratings, it has been pulled from the slot.

This week it will be replaced by a rerun of Alex Zane-fronted Internet clip show Rude Tube.

The Mad Bad Ad Show was attracting an average consolidated audience of 714,400 - a million viewers down on what the slot was achieving last year.

Trade magazine Broadcast reveals that the final three episodes, hosted by Mark Dolan with Watson and Flanagan as captains, are expected to air later this month but a slot has yet to be confirmed.

A Channel 4 spokesman said: 'The programme has been rescheduled and will return later this month.'

Flanagan recently signed an exclusive deal with Channel 4.

Published: 12 Mar 2012