New idea for daytime

Rory Bremner is turning quiz show host in a new pilot for Channel 4.

The impressionist and Strictly Come Dancing contestant will front the show Absolute Zero, in which contestants have to guess the numerical answer to a question as accurately as possible.

The further away they are, the more points they accrue - with the aim being to score as close to zero as possible.

The format is being piloted next week by Objective Productions for a possible daytime slot on Channel 4.

The format was devised by Adam Adler, who also created ITV1’s The Cube.

Published: 25 Nov 2011