...but Russell Howard flourishes

Life's Too Short has taken another dip in the ratings.

Last night’s third episode attracted 1.25million viewers – just over half the number who watched the debut, and down another 150,000 viewers on last week’s figure.

On average BBC Two attracts 1.8 million viewers to that 9pm slot.

The show seems to be hit by ITV1’s I’m A Celebrity, which attracted an average of 8.3million viewers, peeking at 9.7million.

Rev was also hit, attracting 1.27 million viewers, down from 1.6million last week and 2.4million the week before.

However, the overnight figures held much better results for Russell Howard’s Good News – which attracted 1.3million viewers to BBC Three, the highest rating for the current series.

It means it outperformed both the BBC Two shows despite being on a digital channel and at a later timeslot, 10.30pm.

After last week’s disappointing overnight ratings for Life's Too Short, creator Ricky Gervais took to Twitter to point out that aggregate viewers including a repeat and iPlayer views was 2.2million, saying: ‘They were so keen to get the story out there that it had flopped in the ratings ha ha. He who laughs last.. Thanks to you guys for watching!’

However, the aggregate for the first episode was about five million.

Published: 25 Nov 2011