Moneysupermarket does without Djalili

Price comparison website Moneysupermarket.com is launching a new advertising campaign - without Omid Djalili.

The comic has been the face of the company for 18 months, with a series of commercials playing on the British reluctance to haggle. John Prescott, Nigel Mansell, and Jedward have also featured in the campaign.

But the £25million account has been handed to a new advertising agency, Mother, who say they want a 'fresh approach'. So their new campaign will be based on the 'euphoria' customers are supposed to feel at saving money on their car insurance.

Moneysupermarket's director of consumer marketing Paul Troy said: 'We need to make sure we are always driving the category forward. This campaign is a fresh approach, and I’m confident it will really help us to continue to stand out from the rest of the crowd.'

However, Djalili said he wouldn't be appearing in the new series of adverts because he was too busy

.He said: 'Working on the Moneysupermarket ads has been a lot of fun. Because of my tour and other commitments I won’t have time for another campaign this year, unfortunately.'

Published: 2 Jul 2011