Comedy Gala stunt planned

Stand-ups taking part in Channel 4’s star-studded Comedy Gala will take over the ads as well as the broadcast.

Jimmy Carr and Alan Carr will interrupt commercials aired during the stand-up extravaganza in a 'Carr vs Carr Ad Break Challenge’.

The unusual move follows last year’s event, where the broadcaster commissioned Jimmy Carr to provide a commentary to ads for the likes of Guinness, Go Compare and Churchill.

Now Channel 4 is seeking more brands to get involved in this year’s show, which will be filmed in London’s O2 Arena on May 24 and air in June.

Here is Jimmy Carr in the ad break last year:

Published: 28 Mar 2011