Channel 5 turns to $#*!
Channel 5 has brought the rights to William Shatner sitcom $#*! My Dad Says.
The company is rebranding its digital channel Fiver as 5* – with the comedy as one of the flagship programmes.
It it, Shatner plays a grumpy, thrice-divorced 72-year-old whose outbursts are recorded on the microblogging site by his adult, unemployed son who has been forced to move in with him.
The show’s title – although bleeped out – did cause offence among some ultra-conservative groups in America.
As well as 18 episodes of $#*! My Dad Says – which aired on CBS in the States – 5* has brought the ABC romantic comedy Better With You, and Parenthood, a spin-off from the film of the same name.
C5 director of programmes Jeff Ford said: ‘In a competitive marketplace, you need strong brands that jump out of the EPG, and the rebranding of Fiver as 5*, combined with exciting new shows, provides us with a distinctive channel.’
The move comes eight months after Daily Express and Daily Star publisher Richard Desmond bought Five in a £104million deal.
Here's a clup from $#*! My Dad Says.
Published: 3 Feb 2011