Peter Kay signs up for M&S campaign

Peter Kay is starring alongside Jamie Redknapp, Dannii Minogue and a host of supermodels in Marks And Spencer’s £10million Christmas advertising campaign.

The comic is depicted making some moves to a typically cheesy disco track, the Bee Gee’s You Should Be Dancing. However, cynics might note that he looks noticeably thinner in the long shots when a tricky manoeuvre is needed than he does in the close-ups that require little more than a daft grin.

The 90-second commercial parodies some famous pop videos, and after initially appearing as a dance instructor, Kay later alongside Twiggy in a spoof of Madonna’s Vogue.

Other models taking part in the advert include Lisa Snowdon, Ana Beatriz Barros and VV Brown.

M&S marketing director Steve Sharp said: ‘This is one of the best Christmas campaigns we’ve ever put together. It is very glamorous and lots of fun.’

Kay is no stranger to adverts, having already swelled his bank balance by starring in another series of John Smiths adverts earlier this year.

Here is the Marks And Spencer video:

Published: 1 Nov 2010