New government campaign

Jo Brand and Bill Bailey are to star in online advertisements warning young people about the dangers of alcohol.

Josie Long and Russell Kane have also recorded videos for the government campaign Alcohol. It’s No Joke.

The adverts show them delivering a dramatically stand-up routine, which suddenly turns serious as they warn of the effects of drinking.

A spokesman said: ‘The aim is simple - to show that alcohol can make young people vulnerable. Young people should be aware of the potential risks of drinking alcohol and the dangerous situations it can put them in.’

Long and Kane’s films were released before Christmas, with Brand’s due out on January 5 and Bailey’s on January 14.

The viral campaign is part of the build-up to a bigger launch in mid-January.

Here is Long’s film:

And Kane’s:

Published: 30 Dec 2009