A lot of IT about
Graham Linehan's Channel 4 Sitcom Sitcom was seen by 3.4million people – a huge hike on the series two premiere seven days earlier.
Audience figures swelled because the 9.30pm show was sandwiched into the live finale of Big Brother.
The ratings – representing 16 per cent of all viewers at the time – are twice the 1.7 million series one averaged.
Published: 3 Sep 2007