Upwardly mobile
The BBC is to distribute preview clips of the new series of Nighty Night on mobile phones from tomorrow.
Fans with video-enabled handsets will be able to get advance clips by texting the word Nighty to 81010.
This form of promotion is a first for the corporation, which is undertaking a number of trials of new technology. It is currently premiering episodes of the BBC Three comedy The Mighty Boosh online a week before transmssion.
Julia Davis’s award-winning Nighty Night, which also stars Angus Deayton, Mark Gatiss and Marc Wooton, returns to BBC Three on September 6.
You can also watch a clip online here.
* Meanwhile a ‘behind-the-scenes’ clip from the DVD release of Leigh Francis’s A Bear’s Tail has been released online to the viral marketing of the title. The links are:
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Published: 19 Aug 2005