Anti-euro film slated

A political advert comparing the single European currency to Nazi ideals has been branded offensive and tasteless.

The 90-second cinema film features a brief black and white sketch of Rik Mayall, dressed as Adolf Hitler, addressing a Nurenberg-style rally.

The script had Mayall shouting: "Ein Volk, Ein Reich, Ein Euro," although this does not appear in the current version.

But as soon as the ad was unveiled, it attracted calls for it to be withdrawn.

Neville Nagler, director general of the Board of Deputies of British Jews, told The Independent: "The depiction of Hitler is tasteless and highly inappropriate. It is bound to cause offence to all those who experienced at first hand the evils of the Third Reich.

"We are surprised that the celebrity figures involved are prepared to endorse such disrespect to all those who suffered under the Nazi regime and their families."

Although it offended Jews and Germans, resurrecting the stereotype of designs on European domination, the No Campaign insist the scene is just a joke.

Campaign director George Eustice said: "It is a harmless comedy sketch. There is nothing in there that would cause offence to anyone."

The film, part of a £1million advertising campaign, will be shown in cinemas for three months from August, targeting the 25-40 age group.

Other stars taking part include Vic Reeves, Harry Enfield, (both pictured), Bob Geldof and Johhny Vaughan.

It can be seen online at the No Campaign's official website

Published: 3 Jul 2002