Inspired by the billions to one genetic chance of looking exactly like Marc Almond, Nathan Cassidy tries to use this as a springboard for fame to get his novel published. An agent came in for Nathan’s novel The Cure for the Common Cold but said he would only be able to get it published if Nathan became more famous. The agent had an idea – ‘You look like Marc Almond - follow Marc Almond’s route to fame’. But what he suggested didn’t involve singing. It involved THAT rumour.