As International Query Board UK's only long-serving door-to-door interviewer, Neil Edmond - armed with a broken clipboard, puny incentives, inappropriate footwear and an unflagging commitment to the Market Researcher's Code Of Conduct - must persuade a hostile public to part with their precious opinions.

Every day in Edinburgh Neil will be doing four hours of actual door-to-door market research in the suburbs and sinkholes of Edinburgh, before walking, bussing or lugging his way back to Zoo Southside in time to report his findings to an audience who will - with the help of a big map of Edinburgh - determine where Neil goes the next day, what questions he has to ask, and who he has to find to fill his quota. They are unlikely to be kind.