Foster's orders more episodes

Filming has started on a new series of Mid Morning Matters with Alan Partridge.

The 12 new 11-minute episodes, again funded by Foster's lager, see Steve Coogan's hapless presenter back on North Norfolk Digital.

Armando Iannucci confirmed that work had begun on new scenes, with a tweet today, saying: ‘Been filming brand new Mid Morning Matters this week. And plotting new Thick of It series. And bought some blueberries.’

And writer Rob Gibbons promised on his Twitter feed that ‘Alan tackles gang culture head-on’ in the new episodes.

Gibbons previously revealed that plans for the Alan Partridge movie were well-advanced, too, tweeting last month: ‘Storyline for Partridge film almost there. Going into lockdown with [twin brother and fellow writer] @neilgibbons, @aiannucci and SC [Coogan] next week to finally nail it.’

In character, Partridge said: 'I’ve always been more than comfortable in my association with this warmly regarded mid-range lager. I am quietly flabbergasted that the good people at Foster’s think that, by associating themselves with my webcast, people will consume more of their product.

'I don’t drink it myself but I’m familiar with it and firmly believe that the 20-30 age demographic should have access to affordable lager.

'Going forward, I look forward to moving forward with Foster’s in an atmosphere of bland co-operation. It’s a good fit. It feels right. I like it.'

It has been reported that Sky Atlantic had bought the rights to the online series and would reedit the virals into full-length episodes for broadcast.

Meanwhile, Foster’s revival of another hit comedy show continues tomorrow, when new web episodes of The Fast Show return after a Christmas hiatus.

CORRECTED: An earlier version incorrectly stated the new episodes were for Sky Atlantic

Published: 15 Feb 2012