...but it won't be Radio 7 any more

BBC Radio 7 is to offer more comedy and be rebranded Radio 4 Extra.

Although the BBC Trust say the largely archive station is ‘well regarded’, it decided that it does not attract a big enough audience

But although it plans changes to the digital channel – including running Radio 4 repeats –  the Trust said: ‘We will protect the current elements of Radio 7 that audiences particularly value, including increasing the weekly minimum amount of drama and comedy and setting limits around the amount of Radio 4 catch-up programming.’

Radio 7 currently commissions a few new comedy shows of its own, but today’s review concluded that ‘this output is making little impact’ on audiences.

The Trust concluded: ‘We believe that Radio 7 can play an important role in comedy. It is the area that audiences most with associate Radio 7 and we encourage management to develop this genre further to enhance Radio 7’s reputation and impact.’

BBC trustee David Liddiment, who led the review, said: “It is evident that Radio 7 is much loved by the loyal and passionate listeners that tune in each week. The challenge now is to bring in new audiences, while retaining the qualities that makes it special.’

Published: 8 Feb 2011